public metrics

headlines

funnel (weekly)

signup to kyc to activation conversion

cohort retention (weekly)

retention by cohort week (d1 / d7 / d30 / d90)

total users: unique users observed across all events
activated users: users reaching post-kyc activation milestones
users with cards: unique users with observed card activity
users with spending: unique users with observed spend activity
active cards: active cards observed in card utilization aggregates
kyc completion rate: completed kyc divided by signups